Live Streaming Your Marketing Campaign
Ms. Lyndia Mattison
PMIWDC Non-Member Rate
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Avaya Government Solutions, Jesse Brown Conference Room
12730 Fair Lakes Circle
Fairfax, VA, 22033
11:30 am: Check in and Networking
12:00 pm: Presentation
12:45 pm: Q&A
1:00 pm: Meeting Concludes
Membership in PMI is not required and there is no charge for attending this event, but preregistration is required.
About the ProgramIn the next five (5) years mobile technology will outstrip the growth of the major utilities we all know and love, like…electricity. Understanding why live streaming is taking off, and how it ties into the growth of mobile technology. This presentation will explore what has created this dynamic interest, and the reason Facebook and YouTube are only just getting started. How many live streaming services to choose from and what you need to get started. Ms. Mattison will share her experiences on the six (6) major sources and why the competition is increasing daily and why you will want to jump in soon. What approach works for setting up your strategy for selling/marketing via live streaming to maximize your desired goals. Learn how to reach the best end result by seeing the texture and nuance of the Live Stream app. Successfully reach thousands of potential customers worldwide, after choosing the service and creating the strategy. What can happen that will make you love live streaming and its cost effective benefits. Advertising matters and we will discuss where and how this can increase and your momentum for long lasting results. Change is here to stay and constantly evolving. Live Streaming is not new, but the way it is being used and the growth in popularity can create a dynamic and winning formula for your marketing goals.
Managing diverse teams: effects of culture, generation, gender, etc., on management / communication needs
Industry / SectorConstruction / Infrastructure
Construction, Utilities or other public works, Transportation, or related industriesGovernment
Federal, state, local or tribal government entities / Contractor for such entitiesI.T.
Information Technology, including organizations that utilize Agile development methodologies
About the Speaker
Ms. Lyndia Mattison
Ms. Lydia Mattison is CEO of LivingChic, a consultancy that grows sales and marketing for businesses and individuals. She is passionate about creating thriving business for others. Her career started working with small business and independent entrepreneurs where she learned the core skills for buying, selling merchandising and operational fundamentals. This was honed and grown to take on bigger businesses within the department store space working for Saks Fifth Avenue as both a Sales Manager and an Assistant Store Manager. Recent assignments have included Vice President General Manager for Neiman Marcus and Macy’s across the country; career sales of over $500M in goods and services.
Ms. Mattison knows how to mobilize small businesses successfully. 2009 was the launch and creation of the Bullion Prospector. This is a personalized precious metal recycling business that was created and built within six (6) months with annual sales of over $300K within the last half of the first year. The experience of building a business from the ground up and the fortitude needed to think creativity and actively was driven from the knowledge and experience of retail marketing and sales. International business consultations have enriched this experience and continues to grow through leveraging the new live streaming technologies.
About the Fair Lakes Luncheons
PMIWDC's free monthly brown bag luncheons in Fair Lakes Virginia.
PMI Membership is not required, nor is preregistration. This forum provides local education, networking and the opportunity for certified program managers to earn continuing education credits (PDUs).
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