Kingmakers: A Content Marketing Story

Kingmakers: A Content Marketing Story

PMIWDC Non-Member Rate

This page is from a past PMIWDC event.

If this is not what you were looking for, visit the Monthly Book Club page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.

$0.00
Event Date

If you experience any difficulties registering for this event, please call us at 703-683-4804 or email us at info@pmiwdc.org and include the name of the event.

About the Book Club Meeting

The PMIWDC Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. Our meeting on "Kingmakers: A Content Marketing Story" will take place on November 13th, 2018 - the same evening as the Monthly Chapter Events from 5:30pm - 6:30pm.

Read more about the format of the book club in "About the Book Club" below.

About the Book

Kingmakers: A Content Marketing Story by David J Ebner

Through a series of embarrassingly honest stories set against a backdrop of maverick marketing philosophies, David J. Ebner presents a world where writers, artists and creatives are the modern-day kingmakers. In this book, the tenants of search engine optimization (SEO), brand voice and tone, marketing personas, the marketing funnel and advocate marketing are defined and dissected. Ebner argues that, in content marketing, authorial voice is the key to storytelling, tone helps establish long-term brand authenticity and shared emotional experiences are why viewers become subscribers and subscribers become customers. On a planet far, far away, a premium is being placed on content that possesses the ability to engage a reader in a long-term love affair with a brand, and on that planet, the tide turns in the favor of creatives.

Event Location

DoubleTree
1960 Chain Bridge Rd.
McLean, VA, 22102

Agenda and Cost:

Don't forget to register for the Monthly Chapter Event which takes place immediately after the Book Club.

Special Instructions

PDU's Available:
Based on the amount of time you will spend in self-directed study of negotiation – we estimate up to six hours of reading, which converts to up to 6 PDUs for qualified PMPs who are under the 30 PDU limit for their current three year certification cycle. Please note that these PDUs will need to be reported as Self-Directed Learning. For full details on PDU reporting refer to the PMP Handbook.

PDUs Available: 
6.00 PDUs for Certified PMs
Talent Triangle Category: 
NA

About the Monthly Book Club

The Monthly Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. There is no Book Club membership. Anyone can sign up to join our conversations. There are just three key requirements: preregistration, reading the book before the meeting, and bringing a copy of the book to the meeting. Note that you should sign up early as we limit the discussion to fifteen people so that everyone has a chance to share their opinion.

Come to the Book Club with an open mind and prepare to have your understanding adjusted as you hear about the book through the voices of your professional peers.

Studying project management and related topics through books is recognized and rewarded by PMI in PDUs, roughly on the basis of one hour of study equals one PDU. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.

Printer Friendly, PDF & Email

Thank you to Our Sponsors

Diamond

Platinum

Gold

Bronze

Friend