Successful Product Ownership without A Product Owner

Successful Product Ownership without A Product Owner


Darren Hoevel - MBA, SPC, CSP, ICP-ACC, ICP-ATF

President & Agile Coach at Pliant Solutions
Pliant Solutions LLC @AgileFairy

PMIWDC Non-Member Rate

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About the Presentation

What is the Product Owner (PO) role? Is it different in the federal space and the commercial space? What are the challenges that the PO face? If we were to define a PO persona, what would it look like? Does a conventional PO role work in the government? What changes are needed to enable the PO in the government? How would the PO role apply in the government settings? Does the organizational structure affect the PO role?

The product owner role is one of the most demanding and critical roles on agile projects. The PO is engaged with the stakeholders (those who will be impacted by the product) as well as the development (delivery) team (those who will be delivering the product).

The PO drives the vision of what needs to be built. The PO describes the vision to the team that is translated into chunks of value (or user stories) that makes up the Product backlog (a “to do” list of what needs to be built). The team works with the PO to clarify questions. Once the team build a chunk of value, they demonstrate it to the PO who then accept it or provide feedback that then get translated into more user stories.

Common challenges include: proxy PO, part time PO, supporting multiple teams, misconceptions of the PO role and limited empowerment among other challenges. In this session, Mr. Hoevel will share stories about the challenges of the PO role in the government, explore different approaches through a collaborative session that will give participants ideas on what to look for to make the PO role successful in the government.

Learning Outcomes:

  • Understand the roles and responsibilities of the Product Owner
  • Define a persona for Product Owner
  • Explore different ways of applying Product Ownership in the government space

Event Location

ASAE Conference Facilities
1575 I Street NW
Washington, , 20005

Agenda and Cost:

Wednesday, March 09, 2016

7:30am - 8:00am: Continental Breakfast and Networking
8:00am - 9:00am: Featured Presentation
9:00am - 10:00am: Networking

PMIWDC Members: $55
Non-Members: $60

Pre-registration is required. Cancellations and refund requests are accepted up to 48 hours prior to the event's start. We cannot offer refunds requested after that time.
PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 
Strategic and Business Management

Event Keywords

Soft Skills


Effective communication, in general: audience, media / message, attention vs. "noise", etc.

Team Building

Techniques for building trust, team identification, common purpose, etc.

Industry / Sector


Federal, state, local or tribal government entities / Contractor for such entities


Information Technology, including organizations that utilize Agile development methodologies

About the Speakers

Darren Hoevel - MBA, SPC, CSP, ICP-ACC, ICP-ATF

Pliant Solutions LLC @AgileFairy
President & Agile Coach at Pliant Solutions

Agile practitioner enabling self-organizing teams in dedicated and mixed software development methodology environments. Results driven IT Professional with over 20 years’ experience in IT Project Management, Customer-centric Solution Delivery, and Business Process Optimization. Expertise in developing cross-functional business logistics and strategic workflows resulting in improved productivity and streamlined business solutions. Extensive experience in project and commodity management and cost analysis including researching, designing, developing, installing and maintaining enterprise systems.

Possess superior team building and interpersonal skills with an ability to interface effectively at all levels. Skilled at leading and mentoring teams, designing IT architecture and executing requirements-driven release processes to enable organizations to build stable products quickly.

About the PM in the AM Breakfasts

PMIWDC's Quarterly Educational Breakfast for PMs

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