Failure is NOT an option…but it should be!

Failure is NOT an option…but it should be!


Valli Swerdlow, MSW

VALLI Associates

PMIWDC Non-Member Rate

This page is from a past PMIWDC event.

If this is not what you were looking for, visit the PM Industry Insights page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.


Experience a moving hands-on leadership workshop called "Failure isn't an option...but it should be!" for private and public sector organizations, sales force and solo entrepreneurs. A coaching client gave me permission to share her story about how she found her passion based on her journey which began facing bankruptcy, losing a co-founded family business with her husband, moving after losing a home, and legal bills piling up. Her passion was discovered in a completely different industry and is now a motivational speaker and soon-to-be author. Explore ways to overcome anxiety so that we can encourage risk both professionally, personally and with our families and friends. Take a-ways:

  • Accelerate your creativity and innovation – Change your story and change your life
  • Increa$e your earning potential and lifetime nest egg - Turn around negative self-talk and subliminal messages so that we can become successful, happy and encourage innovation.
  • What if your current definition of success and failure holds you back from moving forward?
  • What if instead of the word “failure” you replaced it with empowering words like powerful, resilient, and strong?
  • What if by repeating “Sometimes you have to change your story!” the equation of moving toward success and away from failure was turned around to go for NO instead of go for yes?
Event Location

Fairview Park Marriott
3111 Fairview Park Drive
Falls Churchc, VA, 22042

Agenda and Cost:


Immediately before the Chapter Dinner Meeting. at 5:30pm.

Special Instructions

Preregistration is required at this PM Tools session. To ensure adequate space for our guests, we began requiring preregistration and a small fee for PM Tools in October 2011.

PDUs Available: 
1.00 PDUs for Certified PMs

About the Speakers

Valli Swerdlow, MSW

VALLI Associates
Valli Swerdlow, MSW, is the BABY VOOMER™ Career & Personal Brand Coach. Valli partners with boomer leaders—in the public and private sector—to make both mindful and heartfelt career transitions that will have an enduring impact on their lives and communities. She leverages her entrepreneurial spirit and colorful perspective to inspire her clients to achieve vantage, vitality, and victory. As a Reach-Certified Personal Branding Strategist with certification in Leadership and Executive Coaching from the University of Rochester, Valli’smission is to help her clients make the most of their passions and strengths as well as assist them in increasing their visibility to achieve their goals. Whether her clients are seeking mobility in their current organization or want to pursue their talents elsewhere, she quickly gains trust and creatively empowers them to pursue more rewarding work. She offers her services nationwide by phone and Skype and in her Washington D.C.-area office. With sensitivity to individual differences, Valli draws from her extensive career development "artist's box" including:
  • Proven career development and strategic planning methodologies;
  • A variety of 360° Leadership and reputation assessments; and,
  • Meyers-Briggs (MBTI) and Strong Interest Inventory.
After developing expertise over 11 years in international talent management with small-to-Fortune 500 corporate clients, Valli founded Valli Associates in 2008. Prior to that she enjoyed a career as a visionary designer/entrepreneur before earning her M.S.W. in Clinical and Family Therapy from Boston University and working as a clinical therapist for several years.Valli is a member of the International Coaching Federation and serves as a mentor at Women in Technology.

About the PM Industry Insights

PM Industry Insights is PMIWDC's workshop series that addresses the practical aspects of Project Management.

These sessions are to provide you with insights on what is going on in the local industry so you can learn from it. This discussion-based session will include presentations on tools, industry panels, interviews with industry experts, workshops, etc. The target presenters will be individuals from PMO’s, university professors, consultants, etc. 

Both PM Industry Insights and the monthly dinner meeting are worth 1 Professional Development Unit (PDU) each to certified PMPs. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.

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