Why Are More PMs Attending BA Courses Than BAs?

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Event Date
Start At : Monday, February 28, 2011 - 11:30am
End At : Monday, February 28, 2011 - 1:00pm

Why Are More PMs Attending BA Courses Than BAs?


Ray Siguenza

Registration and Cost

The M2D2 Event is free of charge and open to all interested PMs. Preregistration is required.


Monday, February 28th, 2011, 11:30am to 1:00pm


Department of Agriculture
12th and Independence Ave, S.W.
Cafeteria Conference Room
Washington, DC
(Driving Directions)

Metro Accessible via Smithsonian Station

Photo ID is required to enter the facility

About the Program

Why Are More PMs Attending BA Courses Than BAs?

Objective: Learn the difference between “requirement” and “business analysis” activities – you need both.

Requirements practices have continued to improve in the “did you build it right” part of the equation but continue to struggle with the “did you build the right thing” component. The former is about writing good requirements whereas the latter is about fulfilling organizational value. To master the former you focus on the quality of the requirements, e.g., are they clear, concise, traceable, etc. To master the latter you need to understand the operations and organization’s annual goals and objectives; this is where business analysis training comes in.

BA courses are seeing a surge of attendance from the Project Management, Quality Assurance, Audits and business management areas to become proficient in the identification, communication and deployment of improvements that fulfill organizational goals and objectives. In addition, Project Managers are using this knowledge to improve the planning and quality controls of the requirements phase, change management activities and solution transition activities.

About the Speaker

Ray Siguenza

Ray Siguenza is passionate about developing skilled individuals and teams that identify and deliver value. This passion stems from acknowledging that the success of the multi-million and multi-year efforts he led for both government (NASA, Navy, FBI, and DoVA) and Fortune 1000 private sector organizations (telecommunications & finance) is directly tied to the talent of his team members. After twenty two years of finding and delivering value, Ray saw the gap in business and analytical skills and believed he could better serve the community by promoting the practical use of those skills. 

In the subsequent six years, he has initiated, deployed and led a Requirements Center of Excellence comprised of more than 160 BAs, Six Sigma, Business Architects and Managers; served as the requirements and business analysis SME on the enterprise deployment of formal SDLC framework; helped to establish the IIBA-DC chapter and served as chapter President for three years; and serves as SME to professional BA training organizations.

He is able to speak “business” and “technology” and currently provides practical “Just-In-Time” business analysis skill building workshops. He continues to maintain effective partnerships with industry leaders in BA, BPM, PMI, and 6Sigma organizations, and to support efforts associated with community service, team building, theater, architecture/arts, innovation and creativity.


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