The Noblis cafeteria, on the same floor, will be open and
available for you to purchase lunch and bring into the auditorium
Note for
Non-US Citizens:
Please note that due to
facility requirements, the Fairview Park Luncheon
coordinators must complete some advance preparations for
non-US citizens to attend these luncheons.
Non-US citizens are welcome
to attend, but please indicate you citizenship status on the
registration form.
About the Program
The
Importance of Effects-Based Thinking
Acquisition in DOD and other government agencies has received
a lot of bad press over the last few years. Program Managers have been
fired. Programs have been stopped because of massive cost over-runs.
Requirements creep seems to be endemic, and the “creep” is under
funded. What is really going on, and what can be done about it?
Effectiveness is getting confused with performance – a
perception that is probably related to the proliferation of performance
check-lists. It seems that there are several requirements that are
critical for effective acquisition:
A vision for the Program that is shared by all the
stakeholders
A strategic plan with the logic trail and critical paths
explicit – so that any changes can be made in conscious recognition of
what they are going to affect and how it will change the planned output
Measures of Effectiveness (MOEs) that take priority over
Measures of Performance (MOPs)
This presentation will discuss these issues and requirements.
About the Speaker - Dave Maurer
Christine MacNulty has more than thirty-five years experience
as a consultant in long-term strategic planning for concepts as well as
organizations, technology forecasting, technology assessment and
related areas, as well as socio-cultural change. Recently she has
applied her knowledge of strategy, cultures and cognition to
“understanding our adversaries” and to using that information to
develop a method for planning and assessing effective non-traditional
operations, information operations, and strategic communications.
During the last thirty years Christine has contributed methods
and models for understanding social and cultural change. She developed
the European version of SRI International’s Values & Lifestyles
Program, and worked with the International Research Institute on Social
Change to develop their social models for use by industry. She has
applied her knowledge of people and their values and beliefs to
strategic planning, marketing planning, advertising, vision
development, organizational change, R&D planning, new concepts,
technology assessment and business development.
Christine is a popular speaker at conferences and is the
coauthor of two books: Industrial Applications of Technology
Forecasting, Wiley, 1971, and Network-Centric Operations: Translating
Principles into Practice to be published in 2008. She is presently
writing a book on Strategy with Passion: What I have learned from the
US Navy SEALs and Others.