July Fairview Luncheon - Christine MacNulty - "Effects-Based Thinking”

07/16/2008 - 11:30

"The Importance of Effects-Based Thinking ”

featuring

Christine A. R. MacNulty, FRSA

President and CEO
Applied Futures, Inc.

Register Online

 

Location

July 16th, 2008

11:30 am: Networking
12:00 pm – 1:00 pm: Program

Noblis
3150 Fairview Park Drive South
Falls Church, VA 22042

Costs and Attendance Requirements

There is no charge for attending this event, but preregistration is required

The Noblis cafeteria, on the same floor, will be open and available for you to purchase lunch and bring into the auditorium

Note for Non-US Citizens:

Please note that due to facility requirements, the Fairview Park Luncheon coordinators must complete some advance preparations for non-US citizens to attend these luncheons. 

Non-US citizens are welcome to attend, but please indicate you citizenship status on the registration form.

About the Program

The Importance of Effects-Based Thinking

Acquisition in DOD and other government agencies has received a lot of bad press over the last few years. Program Managers have been fired. Programs have been stopped because of massive cost over-runs. Requirements creep seems to be endemic, and the “creep” is under funded. What is really going on, and what can be done about it?

Effectiveness is getting confused with performance – a perception that is probably related to the proliferation of performance check-lists. It seems that there are several requirements that are critical for effective acquisition:

  • A vision for the Program that is shared by all the stakeholders
  • A strategic plan with the logic trail and critical paths explicit – so that any changes can be made in conscious recognition of what they are going to affect and how it will change the planned output
  • Measures of Effectiveness (MOEs) that take priority over Measures of Performance (MOPs)

This presentation will discuss these issues and requirements.

About the Speaker - Dave Maurer

Christine MacNulty has more than thirty-five years experience as a consultant in long-term strategic planning for concepts as well as organizations, technology forecasting, technology assessment and related areas, as well as socio-cultural change. Recently she has applied her knowledge of strategy, cultures and cognition to “understanding our adversaries” and to using that information to develop a method for planning and assessing effective non-traditional operations, information operations, and strategic communications.

During the last thirty years Christine has contributed methods and models for understanding social and cultural change. She developed the European version of SRI International’s Values & Lifestyles Program, and worked with the International Research Institute on Social Change to develop their social models for use by industry. She has applied her knowledge of people and their values and beliefs to strategic planning, marketing planning, advertising, vision development, organizational change, R&D planning, new concepts, technology assessment and business development.

Christine is a popular speaker at conferences and is the coauthor of two books: Industrial Applications of Technology Forecasting, Wiley, 1971, and Network-Centric Operations: Translating Principles into Practice to be published in 2008. She is presently writing a book on Strategy with Passion: What I have learned from the US Navy SEALs and Others.


Past Fairview Park Programs

To see past PMI Fairview events – including presentations and video recordings of some events, go to http://www.noblis.org/ProgramManagementClusterGroup.asp

Questions?

For additional information, please contact Michael Nelson 703-610-1644 or michael.nelson@noblis.org.